As a “digital-first” company, this project wove Invesco’s ethos into the design of experiential elements for their Headquarters in Atlanta, GA like a large-scale digital display in reception, inspired by the steps from the mountain logo, and an experiential art installation utilizing color changing LEDs that showcases the brand color palette and can be tuned to honor particular days or events and can be seen from the building exterior. A three-dimensional moss mural was created in collaboration with fine artist Plant the Future to honor another of Invesco’s core values: investment in the local Atlanta community as a proud sponsor of the Atlanta Botanical Garden.
The team also designed and implemented a custom signage and wayfinding system as well as LEED/WELL signage that reflected the unique brand and Invesco’s commitment to sustainability.
Services: Brand Experience Graphics, Signage & Wayfinding
Fabrication: DeNyse
Photography: Ryan Vizzions