WPP, a creative transformation company, wanted to co-locate 4,100 employees from its world-leading media investment company, GroupM, including 6 media agencies and specialists to spur creativity and collaboration.
The new HOK-designed workplace in Lower Manhattan’s 3 World Trade Center has branded offices for each agency. The result is a vertical campus that offers clients easy connections to WPP’s comprehensive media and data expertise and encourages collaboration among innovative teams.
Interior Design Magazine Feature
Services: Brand Experience Graphics, Wayfinding & Signage
Photography: Eric Laignel